Carlsberg and Liverpool Football Club have the most enduring brand sponsorship at top level World Club football.
The Carlsberg Group is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is one of the fastest-growing and best-known beer brands in the world. 45.000 people work for Carlsberg at 84 breweries in 32 countries, and our products are sold in more than 150 markets. In 2008 Carlsberg sold 127 million hectolitres of beer, which is 105 million bottles of beer a day.
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