Liverpool Legend

Adi Dassler's belief in sport and its endless possibilities remains at the heart of adidas today. His philosophy was to equip all athletes enhancing their ability to achieve their impossible.

Impossible Is Nothing is still at the core of the adidas brand today, enabling athletes to communicate on a side-by-side platform with consumers so they too can achieve their own personal impossibles.

Adi Dassler was driven by his passion for sport and above all for football. In the world of football, adidas has set the standards for decades with its ground breaking innovation and product design. adidas has led all major developments in the football market from apparel to boots and match balls. This is the same passion that drives adidas on today.

adidas is devoted to performance, to innovation, to athletes and to the fans. As the world's number one football brand, we are delighted to partner with Liverpool Football club as official kit and sportswear supplier.

We at adidas are exceptionally proud of our rich brand history within football, with our authenticity and success in the sport. With the great history of Liverpool FC and their unrivalled success on the field of play, there are clear associations between the two. This close relationship provides a fantastic platform for future years of success.

From a product perspective, adidas is again proud to supply the new Away & 3rd kits for the 2009 season. The new Away Kit is contemporary in design whilst maintaining the technical and performance elements demanded by the modern player. The 3rd/Euro Away Kit links back to LFC's heritage in terms of colour and is sure to be a huge hit with fans of all ages.

188BET, the world's leading in-play betting specialist, will work with Liverpool FC on a number of major initiatives to take the 188BET brand to the Club's extensive global fan base, especially in key markets such as South East Asia.

188BET is a leading global gaming and entertainment company. Licensed and regulated in the Isle of Man, 188BET has established its reputation as the leading in-play specialist with over 3,500 markets per month.

The Carlsberg Group is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is one of the fastest-growing and best-known beer brands in the world. 45.000 people work for Carlsberg at 84 breweries in 32 countries, and our products are sold in more than 150 markets. In 2008 Carlsberg sold 127 million hectolitres of beer, which is 105 million bottles of beer a day.